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01 Dec

Choosing the Right Colours for your Brand Identity

Choosing the right colours is a key factor to having the perfect branding that suits you and your company.

Here's some useful tips to choosing the right colours when you're creating your brand identity.  

You need colours that not only compliment your product/service but also make you recognisable from other companies/competitors.

Choosing the right colours is tough, we know! But once you have it nailed, your branding will stand out a mile from the rest. When choosing your colours, try and stay away from the mega bright colours that are actually quite unbearable to look at. This may put people off, which you don’t want! You ideally want colours that are soft on the eye and easy to look at but are still very visible and stand out.

A good idea is to have one main colour which is used throughout your branding/marketing and then have a couple complimentary colours that can be used alongside that main colour. The reasoning for this is so when people see that main colour, they associate it with your branding which gets them thinking about your product/service.

If you have a load of different colours and different shades of one colour, then people won’t recognise it and won’t associate it with your company.

Have a look below at some colour combinations that are featured on our Instagram that highlight some amazing colours that would be perfect for branding, depending on your product/service of course.

Durdle Door Blues

Colour combo 6

Soft British Red, White & Blue

Colour combo 5

Washed Blues & Purples

Colour combo 4

Bright & Sparkly

Colour combo 3

Dash of soft Blues & Oranges

Colour combo 2

Fresh Reds

Colour combos tomato red

Sandy Golds

Colour combos sun sand

Deep Night Purples

Colour combos purples

Carnival Brights

Colour combos funfair

Bright Night Sky

Star colour combination

Tropical Colours

Parrot colour combination

Fun and Cheerful

Macaroon colour combination

Deep Sunset

Sunset colour combination

Washed Blues

WashedBlue colour combination

Jungle Waterfall

Waterfall colour combination

Dark Space

Space colour combination

Cool & Crisp Blues

Snow colour combination

Nature Green & Brown

Monkey colour combination

Meadow Greens

Greens colour combination

Soft Pinks & Purples

Flower colour combination

A Pink Tinge

Flamingo colour combination

Colourful Splash

Coloursplash colour combination


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