Having an eye catching, professional looking logo and branding is of great importance to your business, especially when marketing online – you should be proud of your logo and how it represents your company.
Designing a logo can be one of the toughest jobs for a graphic designer as it's often a task which involves so many design variables and marketing ideologies.
A logo has a core purpose - it needs to act as a sign between the business and the consumer. This sign needs to be clear, to the point and instantly recognisable in whatever format it is presented.
We all recognise a good logo, but do we recognise a 'not so good' logo?
It's important to think about what style of logo will work best with your business. Are you a high-end technology business that needs a sharp edge to its branding, or are you the local bakery that would work best with a country style approach to the design?
Whatever logo design you have, it's got to be one that will get noticed and be remembered.