Setting up an Email Newsletter Campaign is an excellent way of connecting with both your existing and potential clients. It is very beneficial to keep your clients informed about your products and/or services, and also to inform and entice those who are not already aware of what you do and have to offer.
Email marketing is probably the most effective way of bringing in customers and sales leads for your online business. That is, however, if it's done right. When potential customers come to your web site and sign up to learn more about your product, or for your newsletter, they're expressing interest. They are reaching out to you and that provides a terrific opportunity to develop a relationship, but keeping their interest is up to you, and with an interesting, up-to-date newsletter that is managed well, you can do this.