Re-designing the digital profile of a leading local business
Business Category: Accountancy
Melanie Curtis Accountants are a local accountancy business that enjoys doing things a bit differently. They approached us asking for help developing their online profile - they were after the full service! Included in the project was website design, branding/logo creation, advanced SEO, on-going digital marketing and website maintenance support.
After we learnt about the business plans and who their targeted audience were we decided it was best for them to have a complete change of approach. MCA’s strategy was to target smaller local companies and start up businesses yet their current digital presence came across as very corporate. We aimed to create a softer and more approachable feel to the company that would encourage their targeted audience to get in contact and choose MCA over their competitors.
Melanie Curtis Accountants now have a modern, fresh and approachable online presence. The logo includes a nurturing element to attract smaller businesses and the website is modern and visual. The images portray the style of clients they want and the website focuses on user experience and clearly sets out their key services and USP’s. We all feel confident their new website and logo will help MCA continue to build and flourish in the future.