Search Engine Optimisation (SEO) is the process of improving the number of viewers or amount of traffic to your website. The higher a website can feature on a top search engine, such as Google, typically the more visitors it will get and, therefore, the better the chance of getting more business.
When relating SEO to website design, it is considered an internet marketing strategy, as it takes into consideration exactly how search engines work. By knowing how search engines operate, a website can be designed to achieve the best possible results, in terms of attracting potential customers.
It’s all very well having a great looking website, but it is so important to have the website optimised to perform to its potential within the search engines. After all, there’s no point having a great looking site if very few can find it! At Dolia Design we take Search Engine Optimisation seriously – done well it’s not a five minute job, so that’s why we have a monthly SEO package to ensure it's not only done well but the results are carefully monitored. We keep up to date with Google's ever changing search algorithms, adjusting tactics slightly whenever we spot changes have had an affect. And perhaps most important of all, we play within Google's rules so that good ranking positions, once achieved, are sustained and the site isn't punished for SEO techniques that Google outlaws.
Monthly SEO reports will be provided which aren’t just a few charts that no one understands! We provide a simple-to-read overview of the SEO performance of the website, including how the different keyword phrases rank in Google, and optionally other top search engines, from month to month. There is more in-depth information to back it up, for those interested in delving further.
The package we provide doesn't only help the website’s performance in terms of traffic pull. By including data on how visitors engage with your site, it also encourages you to think about adding additional content to the site and importantly, the right sort of content that your customers want to see!