What is Copywriting All About?
An impressive and engaging web design will go a long way to encouraging visitors to pause at your site, but poorly written pages can quickly undo all the design effort. Spelling mistakes, poor punctuation and a lack of clarity will suggest a lack of professionalism and attention to detail.Copywriting is the term used for writers of compelling text that draws visitors in, gives an impression of professionalism and connects with the target audience. As well as getting the basics right - spelling, grammar, punctuation, correct use of words in context, paragraph construction and so on - the style of the writing is also important. There is no one 'English' form of writing. A website aimed at professionals in the medical industry, for example, is likely to have its pages worded in a very different style to a site aimed at young petrol heads. Imagine getting the two styles mixed up - you would probably lose your visitors pretty fast! |
What to say?Many people find it very hard to write about their business, and it's not necessarily because they lack writing skills. It may be just finding the time, and 'writer's block' can be an issue. You know your business back to front but just don't know where to start when it comes to putting it down on paper.How you engage with the visitor to your site will dictate whether they stop a while or pass you by. We all respond better to sales people who greet us with a cheery smile and sound like they know what they're talking about. On the web, your page design will give out the cheery smile, while the words do the talking. |
Get some expert helpAt Dolia Design we have an in-house copywriting and editing service led by an experienced professional with 25 years as a freelance writer and editor. We prefer to have something to work with but it doesn't need to be in 'the Queen's English'. We are happy to work with whatever you give us - the most important thing is to know your target audience and what you want to say, then you can leave it to us to knock it into shape. For more information, please Contact Us |
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