The second factor to consider when improving SEO is ensuring you are only including relevant keywords in your metadata. Keyword analysis tools, such as Moz Keyword Explorer or Google Keyword Planner, are particularly useful as you can search by each keyword to find a range of data, such as the opportunity, search volume and difficulty. These tools can allow you to figure out if your keywords are too broad, narrow and whether or not it is worth you including those keywords. You can reduce the difficulty of ranking highly for your keywords by adding a location to the end of the keywords, however it is important to make sure the keywords are still relevant and a location that you actually serve. It is also a good idea to use some long tailed keywords, these are longer phrases of keywords that are very specific, however they are more appealing to customers as they are able to find exactly what they searched for. They are a lot easier to rank higher for too!
Your meta title is an important factor to consider, ideally these should be between 10 and 60 characters long in order to be displayed correctly on a Google search results page. It is also important to make sure that your title accurately describes what is on your page. Not only is this important for SEO, it also ensures that the users will find your content relevant and be likely to stay on your website for longer. Including your brand name in the titles can be beneficial to improving your brand recognition, however only include this towards the end of the title to ensure your keywords are placed at the start of the title.
Meta descriptions should include at least one of your keywords, this will improve the validity of the keywords you have used so that your webpages are more likely to rank when people search for the keywords you have included.
The content you include on your website also influences your SEO. Firstly, you need to ensure that there is no duplicate content on your website. This can typically happen when websites have landing pages, as they can use content from other parts of the site. However this can easily be changed by altering the wording or order of this content. Regularly updated content will ensure your website is continually indexed, this is needed to maintain your Google rankings. This can be done by adding a Blog, Portfolio or Gallery feature as this content can be updated easily! Google has become sophisticated enough to understand well written content, well written content will always be favoured.
Modern and Mobile Responsive websites are thought to be valued more by Google. A mobile responsive site is one that adapts to each device the user is viewing the website on. Ensuring that every user will see the site looking its best on any device! By making your site mobile responsive you may have a higher chance of ranking better on Google!
Getting users onto your site is just first the challenge, you then need to keep them on your site for as long as possible and viewing multiple pages. Google favours sites that have strong user engagement stats such as time spent on site, average pages viewed and the bounce rate. So the real challenge is to provide the material to keep your website visitors engaged on your site.
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