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01 Dec

Choosing the Right Colours for your Brand Identity

Choosing the right colours is a key factor to having the perfect branding that suits you and your company.

Here's some useful tips to choosing the right colours when you're creating your brand identity.  

You need colours that not only compliment your product/service but also make you recognisable from other companies/competitors.

Choosing the right colours is tough, we know! But once you have it nailed, your branding will stand out a mile from the rest. When choosing your colours, try and stay away from the mega bright colours that are actually quite unbearable to look at. This may put people off, which you don’t want! You ideally want colours that are soft on the eye and easy to look at but are still very visible and stand out.

A good idea is to have one main colour which is used throughout your branding/marketing and then have a couple complimentary colours that can be used alongside that main colour. The reasoning for this is so when people see that main colour, they associate it with your branding which gets them thinking about your product/service.

If you have a load of different colours and different shades of one colour, then people won’t recognise it and won’t associate it with your company.

Have a look below at some colour combinations that are featured on our Instagram that highlight some amazing colours that would be perfect for branding, depending on your product/service of course.

Durdle Door Blues


Soft British Red, White & Blue


Washed Blues & Purples


Bright & Sparkly


Dash of soft Blues & Oranges


Fresh Reds


Sandy Golds


Deep Night Purples


Carnival Brights


Bright Night Sky


Tropical Colours


Fun and Cheerful


Deep Sunset


Washed Blues


Jungle Waterfall


Dark Space


Cool & Crisp Blues


Nature Green & Brown


Meadow Greens


Soft Pinks & Purples


A Pink Tinge


Colourful Splash



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01256 536 080



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