Your homepage, more often than not, will be the first thing potential customers see of your business, so those first few seconds of someone landing on your website are vital and could be the make or break moment early on in the consumer-buying process.
Here are the key homepage features that will ensure you create the right first impression:
Modern websites are very visual, with large obvious imagery that has the job of creating an impact and giving the user a visual idea of what your business does. ‘A picture is worth a thousand words.’
A big bold statement nicely supports large imagery, and its purpose is to persuade the user to follow the key call to action as quick as possible.
The opening image gives you an opportunity to expose users to your brand through the use of imagery.
Websites usually have one purpose, which is to sell your product/service through persuading consumer you’re better than your competitors.
So along with the big bold imagery, it’s a good idea to highlight your main call to action in the ‘above the fold section’ of your homepage, which is a tool that can quickly tempt users to get in contact or browse other areas of your site for more information.
Placing a secondary call to action further down your homepage is a good move because, once the user has followed the homepage journey, they should hopefully then be persuaded you’re the right company for them and will look to make contact.
Promoting your USP’s is a vital section to all good idea homepages as it helps distinguish your business over that of your competitors, but the challenge we face is doing it right.
The last thing you want to do is make your USP’s too obvious and overbearing; that approach is likely to have a negative effect.
The USP section is all about placement and being selective.
The placement comes down to the customer journey of the homepage, which will differ depending on the type of business you are. It may work having your USP’s above the fold, in the header banner, or it may work halfway down the page. It’s best to choose 3-4 key USP’s.
The days of content heavy websites that overloaded users with every bit of product and company detail are over and we now live in a world where the ‘less is more’ statement rings in all web designers’ ears.
Imagery and clever use of icons are now central to web design, but the use of content and key headlines is still vital in inspiring further action from users.
Content is best shown in key headline format. Bold statements that make an impact, which are short and straight to the point, will inspire action and support imagery, icons and branding.
Leave the detail for the innerpages and, if the user wants more detail, they can then follow through to the relevant pages.
Following the ‘less is more’ rule, your homepage has got to be easy to navigate.
Obvious menu items, clear call to actions, minimal text, no clutter and clever use of white space will improve the user experience. White spaces are a great way to keep your homepage looking smart and elegant while keeping your site easy to read. There’s no need to be afraid of the white space!
A clear structure, smooth flow and easy navigation could make all the difference between poor bounce rates and leads. Keeping it simple is a golden rule.
The colour palette used on a website has a bigger impact on users than you might realise.
When brainstorming the initial design for all new projects, the website colour palette is always discussed early on and can have a large impact on the initial design.
All colours have different traits and associations: Red – passion, strong, intense. Green – environmental, natural, organic. Brown – Rustic, vintage, prestigious. Blue – smart, royal, trust.
Different colours affect the behaviours of website visitors, so even at the time of creating your logo and branding, your colour palette always requires some serious thought. Getting it wrong will affect sales.
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