But don't panic. While the UK Information Commissioner's Office has stated that they have every intention to actively implement the new EU directive, they are extremely unlikely to bring any prosecutions in the near term. Larger companies will likely need to implement the new privacy measures faster than small to medium size organisations. The important thing is to be aware of the law and to begin acting on it, and we are here to help our clients with advice and practical solutions to ensure your website is legal.
One of the main requirements is that everyone who visits a website that places cookies on the visitor's computer to track their progress through the site (remembering what they place in a shopping basket, for example), will need to give their explicit permission to allow cookies to be stored on their computer - it's no longer enough to assume they allow it just because their web browser has not been set to block cookies. An example of how this can be done is already active on our own site at www.doliadesign.co.uk.
Any Questions? Have a chat with us.