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12 Jul

What to consider when redesigning your print materials

Are your print materials providing the impact you had hoped for?

If you’re answer is no, now could be the time to redesign your print marketing!

Consumers love a tangible product and this can encourage them to find out more about you and your business. Print marketing is used less frequently nowadays so giving someone a leaflet (or any other print material) will make you stand out from your competitors and increase your business credibility.

If you are thinking about redesigning your print materials, these are some things you may want to consider.

Your Target Audience.

Before you jump in and redesign all your marketing materials, it’s important to think about your target audience. Who are you aiming to attract with your print materials? Are you targeting your normal target audience, or is this specific to a smaller group of people? Your target audience will have an impact on the finished design, content and layouts.

Content.

The next step to ensuring your print materials are perfect is content. Content is always key in any form of marketing, and this is no different on print. The content needs to be engaging to read, whilst not being to content heavy and boring the reader. We recommend only including the key points on your print materials, but enough information to encourage the customers to find out more about you and your business either via your website or getting in touch directly. It’s important to include a call to action on your print products, whether this is in the form of social links, a URL to direct your print customers to, or a unique discount code on the leaflet. This will help entice the reader to find out more with the aim of choosing you over a competitor. You can also use these call to actions to track the effectiveness of your print marketing campaign with the use of tools such as Google analytics.

USP.

What is your USP? Why should people pick you? It’s important to answer these two questions on your print materials, after all this is all the customer is really interested in. If you can prove your business is unique and has a strong unique selling point, your customers will pick you and there is no need for them to look further to find someone else.

Design.

The design of your graphic products is also very important. It’s crucial that there is consistency between your online and offline marketing presence. This means ensuring that your brand identity is the same throughout your marketing strategy in order for your customers to recognise you and your company easily. There should be consistency with the tone used in your content, as well as the overall look and feel of your print materials.

Our Process.

We have experience with designing a range of print products, from business cards to more unique items such as pavement stands. All graphic design products are created in house, and include colour palette creation and image sourcing to ensure consistency with your existing marketing. Take a look at our current Graphic Design portfolio, or find out more by contacting a member of the team.

Hannah

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