Where do I start?
Do you know where your business is currently showing in Google searches?
Google continues to be the most popular search engine so it’s important that your business is showing on the first page of results. 90% of people will only click on the first page of results and only around 40% of mobile visitors will click on a result lower than the first two or three positions. So getting your business ranking well in Google searches is key to getting website traffic and being seen online!
We can help.
The key to achieving good organic Google rankings is SEO, this is a complex service that does take a lot of time and effort. SEO involves a range of tasks including on site optimisation, technical SEO and gaining a deep understanding of what your target customer is looking for to be able to deliver them the content they want to consume. Visitors from organic search results tend to engage better with websites so it’s important not to overlook the power of SEO!
The first step in improving your organic performance is to identify keywords to describe your product or service. These keywords will be the building blocks of the content on your website and this keyword research will allow you to find out more about the kind of content your audience is looking for. Good content is so important in SEO so ensuring your website is enticing to your target customer is crucial.
Identifying keywords for your business is just the start… get in touch with us today to find out how we can help optimise your website for Google searches!
Google Business Page & Maps
Making your business visible in local Google searches is so important, especially in these tough times, as your potential customers have more free time and will be spending more time searching online. As mentioned earlier, very few people will scroll down to the bottom of a Google search page so it’s important your business is showing at the top of the page!
Google will favour sites that are using other Google products and using these can help boost your search rankings. Creating a Google my Business profile is free to do and will allow visitors to find out more about your business without even needing to visit your website. These listings can show information such as your logo, images, address, phone number, reviews and opening hours. Google my Business has recently been updated with more features so this platform now allows you to create temporary posts on your profile and add information and images on your products and services to really help your business stand out from your competitors.
Having your business setup on Google my Business will help your business appear in Map listings too! Google will show map listings and business profiles at the top of search pages so this is a really valuable tool to improve the visibility of your business!
We can help you to set up a Google my Business listing, speak to us to find out how.
Google Ads is a ‘quick win’ to help you reach more customers quicker. These ads show up at the very top of Google results pages (the exact positions are based on budgets), so running a Google Ad ensures your business is visible to potential customers straight away without having to scroll through the remaining search results.
Google Ads are set to appear based on specific keywords related to your business, therefore helping to boost the visibility of your business to your target customer. Ads can be turned on and off easily so this is a very quick way of appearing high up in Google searches.
Website Health check (via Google Search Console)
Website design changes so rapidly and these changes can influence your site’s performance in Google… Google will favour mobile friendly and fast websites so it’s important to make sure your site is optimised for both. Every website we build is fully optimised for mobile visitors - but this isn’t always the case with websites built elsewhere.
Google Search Console is an essential tool to carrying out a website health check. This platform gives you detailed information of the performance of your website including coverage issues, sitemaps and an indication into your site speed. Site speed is hugely important to both user experience and Google rankings, your visitors won’t wait around waiting for your website to load! Google Search Console has recently brought out a ‘Speed’ section although this may not show data for your website just yet.
Alternatively we use PageSpeed Insights to identify tweaks and changes to boost the speed of our websites.
If you don’t have a Google Search Console account we can help you set this up and resolve any issues that are showing on your website. Our website health check also allows us to work through page speed improvements and ensure your website is fully optimised for mobile visitors.
How we can help
At Dolia we can help your business get found on Google, whether you are wanting to see instant results with Google Ads, need a website health check, want to start optimising your website for search engines or want to improve your business presence on Google products, we can help!
Where do we start?
Speak to a member of our team today to discuss how we can help you boost your Google presence. We will review your current website and digital marketing strategies to identify new techniques and services that will work for your business. Every business is different and there is no ‘one size fits all’ method to digital marketing, so we take the time to identify the best solution for your business!