Digital Marketing

Conquer the world

So, you’ve got your new website up and running on the web… now the real work starts!

There are three key areas within digital marketing which are:

Search Engine Optimisation (SEO).

Website Optimisation (SEO) is all about how the content for your website can be enhanced to work better in search engines which will therefore boost the amount of visitors you get to your site as more people will be seeing the site on top search engines such as Google.

SEO...

Website Optimisation is perhaps the key area in digital marketing because the fate of your website ranking well will depend on how well the site is optimised.

Digital Marketing Projects.

Take a look at what we've recently completed for our clients.

Aspire Clinic

Aspire Clinic are a leading cosmetic treatment company based in Reading. Aspire have a large client base and predominantly serve the Reading area however they also attract clients from over Berkshire and beyond.

Key monthly tasks that we carry out for Aspire Clinic are organic Search Engine Optimisation, Website Maintenance, Email Marketing and AdWords campaign management.

After working with Aspire over the course of a few years we’ve seen their online presence go from strength to strength.

From the Client:

“We are pleased with how our website continues to perform in search results and have seen a steady improvement since Dolia Design started the SEO work for us. The monthly reports are invaluable for us as they give us a great overview on how we are performing against our target market - allowing us to take a much more holistic view of the business and our goals going forward.”

VIEW CASE STUDY

Aspire logo case study

Aspire Clinic

www.aspireclinic.com

Crown Lofts

Crown Lofts are a newly formed loft conversion business that were keen to team up with a design agency that could help with a variety of digital and print marketing services. They were looking for an agency that could help bring in sales leads quickly and efficiently.

Key monthly tasks that we carry out for Crown Lofts are organic Search Engine Optimisation, Website Maintenance and AdWords campaign management.

Our marketing package offered excellent results very quickly and by the end of just the 9th week of the year, they hit their yearly sales target!

From the Client:

“We set out to see a few design companies to help set up our new business but after our initial visit from Jason we didn’t feel the need to look any further. They listened to exactly what we wanted from the very start and produced exactly what we had pictured. Their attention to detail was fantastic throughout and would recommend them to anyone.”

VIEW CASE STUDY

Crown Lofts

www.crownloftconversions.com

Patol

Patol are a leading Fire Detection equipment specialist with a vast range of fire detection solutions. Based near Reading they service the UK and also overseas with a strong market in India.

From the Client:

“Dolia Design have worked on the SEO of our website for the past 2 years and since they started the optimisation work we’ve seen a steady rise in the performance of the website in Google. They provide us with both the positive and negative results each month which allow us to address any issues quickly and efficiently. For our business, having a solid SEO strategy in place is very important.”

VIEW CASE STUDY

patol casestudy7

Patol Ltd

www.patol.co.uk

Melanie Curtis Accountants

Melanie Curtis Accountants are an established accountancy firm who believe in the power of strong digital platform and approached Dolia, wanting help to fully revamp their online look and digital marketing impact.

Key monthly tasks that we carry out for Melanie Curtis Accountants are organic Search Engine Optimisation, Website Maintenance, Email Marketing and AdWords campaign management.

The effectiveness of our online marketing package has been evident from the start, with MCA reporting their best ever start to the year with many new leads coming through from organic SEO!

From the Client:

“I would recommend Dolia Design to anyone looking for a new website or marketing services. The service we receive from Matt and his team is always super efficient and friendly too, nothing is too much trouble for them. We are totally thrilled!”

Mel curtis

Melanie Curtis Accountants

www.melaniecurtisaccountants.co.uk

SEO Tasks.

This area is vast and there are so many things that need to be taken care of when implementing a website optimisation strategy. Important items that should be actioned include:

SEF URLs
Google Tools
Keyword Targeting
Landing Pages
Link Building

Blogs
Regular Updates
Core ‘on-page’
SEO ‘Techy Stuff’ including Rich Snippets

Google Paid Advertising.

We're able to set up, manage and design the right paid Google advertising strategy for your business. From Google Ads, remarketing to in-app advertising we can help you target new website visitors, old website visitors and potential website visitors from setting up the campaign, designing content/ads, managing multiple campaigns and reporting the success. If you want the best chances of immediate results through your website paid ads could be the right approach.

Overall Marketing Strategy.

We're also able to develop the right marketing strategy for your business. Reporting and Analysis are the main tasks to tackle under your marketing strategy and approach and this will include:

Reports & Recommendations
Competitor Analysis
Business Strategy
Market Research

Offsite Marketing.

The third area to focus on is to take a moment to think about what activities your business is doing offsite and by this we mean anything that doesn’t involve the website directly. So, we’d look at the following items to see how we can implement or improve them to enhance the overall impact of your website marketing strategy:

Google Ads Management
Email Marketing
Google Maps / Business Places
YouTube
Offline Promotions

How do we achieve good digital marketing?

Marketing a business via digital channels involves a lot of work, patience, determination and expertise in order to effectively cover the huge number of boxes that need to be ticked in order to achieve good results for your business website.

Good digital marketing never stops and it’s important to never take your foot off the gas even if results don’t seem to be appearing as soon as you’d hoped. Remember, you need to be patient and the hard work and determination will pay off as things start to fall into place in the ‘rubix cube’ of digital marketing.

CONTACT

Dolia Design Ltd
The Old Coach House
The Avenue, Farleigh Wallop
Basingstoke RG25 2HT

01256 536 080

info@doliadesign.co.uk

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