So, you’ve got your new website up and running on the web… now the real work starts!
There are three key areas within digital marketing which are:
Search Engine Optimisation (SEO).
Website Optimisation (SEO) is all about how the content for your website can be enhanced to work better in search engines which will therefore boost the amount of visitors you get to your site as more people will be seeing the site on top search engines such as Google.
Website Optimisation is perhaps the key area in digital marketing because the fate of your website ranking well will depend on how well the site is optimised.